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acmé de la vie
ADLV is an edgy fashion brand from South Korea that has become well known in the global streetwear scene. Although it originates from South Korea, the brand’s name comes from French: Acme De La Vie, which means “The Peak of Life.” The brand was founded by twin brothers Jinmo Goo and Jaemo Goo, who established ADLV after experiencing failure in their previous business ventures. They were inspired by their sibling who was studying in France and learned that the word “peak” in French is “acme”—which became the origin of the name ADLV.
Jinmo and Jaemo have remained true to their ambitious vision of creating a streetwear brand that is both stylish and affordable, while still prioritizing quality and durability. ADLV’s designs reflect current streetwear trends, with a strong focus on oversized T-shirt silhouettes to deliver comfort and a fashionable look.