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Carhartt
Carhartt WIP, founded in 1994, is the European division of the iconic American workwear brand. Recognizing the rise of streetwear culture, WIP reimagined Carhartt’s classic designs with a modern approach. Unlike its utilitarian parent brand, WIP focuses on slimmer cuts, premium materials, and collaborations with artists and musicians.
WIP’s standout products showcase a strong balance between function and fashion. The iconic Michigan Chore Coat, reinterpreted with a more tailored silhouette, remains a key staple. Its denim collections—offered in a wide range of washes and fits—have achieved cult status. In addition, WIP’s accessories, from caps to backpacks, are equally compelling. Collaborations with brands such as A Bathing Ape and Stüssy have further elevated WIP’s profile, making it a sought-after label for those looking for the perfect blend of style and durability.