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Ferrari
Founded by Enzo Ferrari in 1939 in Maranello, Italy, Ferrari was originally known as a legendary manufacturer of sports and racing cars that symbolize speed, luxury, and Italian engineering excellence. Expanding its heritage into the world of lifestyle and fashion, Ferrari launched its first luxury fashion line in 2021 under the creative direction of Rocco Iannone, debuting with a runway show in Milan. This collection marked a major step in Ferrari’s transformation from a purely automotive brand into a premium fashion label, presenting ready-to-wear pieces defined by precision detailing, technical materials, and signature colors such as Rosso Corsa red and Modena yellow.
The Ferrari Style collections include men’s and women’s ready-to-wear, jackets, knitwear, footwear, and accessories, while the Scuderia Ferrari line—developed in collaboration with Puma—continues to deliver a sporty aesthetic for motorsport fans. Despite the challenges of maintaining exclusivity in the highly competitive fashion world, Ferrari has successfully blended its automotive heritage, Italian elegance, and modern innovation to reach a new generation eager to experience the Ferrari spirit in everyday lifestyle—without needing to own the car.
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