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Gu_de
With more than 15 years of experience in the world of fashion design, designer Koo Ji Hye launched gu_de in 2016. The name gu_de is inspired by an ancient Scottish word meaning “good,” reflecting the brand’s philosophy of delivering products that are high-quality, functional, and beautifully crafted.
The philosophy of gu_de is rooted in structured silhouettes, a strong spirit of craftsmanship, and the elegant simplicity characteristic of the 1970s. The brand blends retro sensibilities with refined contemporary style, creating a harmonious balance between the past and the present.
With minimalist silhouettes, clean details, and fine craftsmanship, gu_de embodies a balance between vintage aesthetics and modern Seoul style. Each bag becomes a personal statement—elegant without excess, strong yet gentle. Rather than merely following trends, gu_de focuses on timeless value and enduring design.