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Lifework
Lifework is a streetwear brand that was founded in Seoul, South Korea, in 2018. Known for designs that blend diverse cultural influences with elements of couture, Lifework has developed a distinctive, modern, and eye-catching brand identity. As a casual streetwear label, Lifework’s products include oversized T-shirts, hoodies, and other urban silhouettes, as well as sneakers and accessories such as eyewear. One of the brand’s most distinctive features is its French bulldog–shaped logo, which often appears as a bold graphic across its products.
Thanks to its unique streetwear aesthetic, Lifework has also engaged in collaborations with several South Korean celebrities, including 8turn, a boy band from MNH Entertainment that officially debuted in January 2023, as well as Jenny Park, a Korean-Nigerian model who joined SM Entertainment.
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