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Mach & Mach
Mach & Mach is a brand best known for its footwear, founded in Tbilisi, Georgia, in 2012. The soul of the brand lies with two sisters, Nina and Gvantsa Macharashvili, who have been united by their passion for fashion since childhood. Gvantsa studied design, while Nina—who holds a PhD—decided to shift her career toward fashion and realize her dream of founding a brand together with her sister.
Over the years, the brand has launched collections of footwear, apparel, and accessories, achieving international success in 2019 with the release of its iconic crystal-embellished bow pumps. By 2021, sales had grown by 2,000%, driven by the renewed desire to wear party shoes after months spent indoors. Bright colors and romantic details—sparkle and crystals—have made the brand a favorite among celebrities worldwide, from Chiara Ferragni to Kylie Jenner. Pastel hues, satin, and PVC “Cinderella” shoes went viral on social media.