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Mido
Mido is a Swiss watchmaker with a history spanning more than a century. Founded in 1918 by George G. Schaeren in the city of Biel/Bienne, Switzerland, Mido is regarded as one of the pioneering brands in the world of horology.
The brand name Mido comes from the Spanish phrase “Yo mido,” which translates to “I measure.” This reflects Mido’s commitment to precision and accuracy in watchmaking. From the very beginning, Mido has focused on producing timepieces that combine elegant aesthetics with innovative technology. One of Mido’s significant contributions to the watch industry was the introduction of automatic winding watches in the 1930s, which greatly improved the convenience and reliability of timekeeping.
Over the decades, Mido has continued to earn praise for its exceptional craftsmanship and meticulous attention to detail. Mido watches often feature timeless designs inspired by architecture and nature, making them known for their classic sophistication. The brand also places strong emphasis on durability and functionality, ensuring that its watches are not only stylish but also built to withstand the test of time.
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