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Mini Rodini
Mini Rodini is a Swedish children’s clothing brand founded in 2006 by illustrator Cassandra Rhodin as a tribute to all children, their imagination, and their belief that anything is possible.
Mini Rodini’s vision is to make it easier for parents to choose better products for their children—both in terms of design and environmental and ethical production standards. While its playful and whimsical aesthetic speaks directly to children, product quality is equally important. Mini Rodini garments are not only fun to wear and look at, but are also produced in a more environmentally responsible way.
From the very beginning, Mini Rodini has been a success story. When its first cotton print collection was released in a few selected stores in Stockholm in 2006, it sold out immediately. Everything happened very quickly, and what started with piles of boxes stacked in Cassandra’s Stockholm apartment soon became an independent store just one block away. Mini Rodini quickly became a favorite of the press, both in Sweden and internationally, thanks to its unique interpretation of children’s fashion.
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