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Osoi
Based in Seoul, Osoi was founded in 2016 by designer Heejin Kang with the ambition to modernize and reinterpret womenswear at an accessible price point. The name “Osoi,” a Japanese term meaning “slow” or “unhurried,” reflects the brand’s values and the sense of freedom embodied in its creations.
Challenging the stereotype that “Made in Asia” is synonymous with mass-produced, low-quality products, Osoi carefully collaborates with local tanneries and ateliers to produce refined, high-quality bags and accessories. Despite being a relatively new brand, Osoi has quickly built a loyal following in Korea, thanks to its functional and versatile designs that cater to diverse needs and personal styles.
Osoi’s collections feature elegant, classic, and androgynous designs. One standout product is the Brot bag—named after the German word for “bread”—which features a distinctive “kiss-lock closure,” a hinged metal frame that contrasts beautifully with the bag’s soft structure. This versatile bag can be worn crossbody, as a belt bag, or over the shoulder, showcasing both its charm and functionality. Osoi enhances everyday appeal and positions itself as a brand synonymous with enduring style and quality.
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