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Under Armour
Under Armour is an American sportswear brand founded in 1996 by Kevin Plank, a former University of Maryland football player. The company began in his grandmother’s basement in Washington, D.C., after Plank developed a prototype performance T-shirt designed to wick sweat away from the body. His idea was inspired by frustration with traditional cotton shirts that became heavy during training, leading him to create innovative moisture-wicking athletic apparel.
The brand focuses on performance-driven sports apparel, footwear, and accessories designed to help athletes stay cool, dry, and comfortable during activity. Known for its advanced fabric technologies and athlete-focused design, Under Armour has expanded globally while maintaining its mission to improve athletic performance through innovation and functional products for training, competition, and everyday sport.
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